Right on the tail of “Lion King” were baseball drama “Moneyball” from Sony Corp.‘s Sony Pictures and the family film “Dolphin Tale” from Time Warner Inc.‘s Warner Bros. Pictures. According to early studio estimates, the former grossed $20.6 million from 2,993 theaters while the latter grossed $20.3 million from 3,507 theaters.
An adaptation of the non-fiction book by Michael Lewis, “Moneyball” stars Brad Pitt as Oakland As general manager Billy Beane and appealed primarily to older audiences. According to exit polling provided by the studio, 64% of the audience was over the age of 35 and almost evenly split by gender, with females making up the 49% of the audience. Getting women to see the film was a priority for the studio’s marketing department, which advertised on shows popular with females, incluing “Dancing With the Stars” and “Glee.
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